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Account-Based Trade Programs

This page distills how Connect Union threads planning, activation, and retailer politics into one steady storyline for national account managers and customer marketing leads.

Account planning model

We anchor on three synchronized layers: commercial math, creative promise, and operational feasibility. Each layer receives owners, exit criteria, and explicit “not yet” flags so leadership reviews stay candid.

  • Layer A — revenue guardrails and funding envelopes
  • Layer B — shopper missions translated into shelf + digital cues
  • Layer C — execution calendar with field and retailer dependencies
Layer A · finance & funding
Layer B · shopper storyline
Layer C · field + retailer choreography
Diagram reinforcing layered planning sequencing

Activation examples we reference

Example 1

Perimeter education pods inside Busan metro formats

Each example ships with teardown instructions and retailer etiquette notes—we never deliver “mystery activations”.

Example 2

QR-linked sampling with offline consent capture

Each example ships with teardown instructions and retailer etiquette notes—we never deliver “mystery activations”.

Example 3

Modular pallets that collapse into flat-pack returns

Each example ships with teardown instructions and retailer etiquette notes—we never deliver “mystery activations”.

Retailer playbooks shipped offline

Playbooks include modular Markdown and print-friendly PDF anchors. Editors can swap visuals without rewriting governance sections. Sensitive appendices arrive watermarked separately.

Binder spreads labeled retailer chapters

Contact block

Anchored in Gyeongju logistics roots

179-5, Doji-dong, Gyeongju-si, Gyeongsangbuk-do, Korea

+82-5-260-8224