tailored activations
Activation Grid for Flagship Doors
Designs tangible in-store and perimeter activations for your highest-volume doors.
Duration
5 weeks concept to pilot pack
Format
Studio weeks + retailer co-sessions
Reference price
5,350,000 KRW (indicative)
Scope narration
We translate account strategy into fixtures, sampling paths, and staff prompts that store teams can run without a manual the size of a novel. Creative is practical: materials lists, labor estimates, and compliance notes are included up front.
Ingredients
- ↗ Door-level heat maps using your POS cuts where available
- ↗ Three concept routes with cost bands before you pick one
- ↗ Training one-pager for merchandisers and brand ambassadors
- ↗ Photo criteria so field reports stay comparable week to week
- ↗ Retailer-specific rules for audio, scent, and sampling
- ↗ Fallback digital touchpoints if foot traffic shifts
- ↗ Post-event learning template tied to the original hypothesis
Operational outcomes
- • Signed-off activation blueprint with procurement-ready specs
- • Pilot checklist that can be cloned to the next region
- • Photo library standards for auditing what actually happened in store
Responsible lead
Sora Kwak
Trade Planner focused on flagship hypermarket and drug channels
Experience notes
Activation Grid forced us to choose one hero scenario for flagship doors. The sampling path detail was more useful than our old 40-slide concept deck.
— Daniela · Strategic Trade Lead · Consumer electronics brand
Wish we had budgeted more print cycles—the program highlights where creative reuse breaks.
— Jiwon · Health supplier · 4/5
Merch one-pager from this engagement is still pinned in our van.
— Rafael · Field sales