tailored activations
Omni-touch Pulse Program
Aligns in-store cues with retailer app tiles and owned CRM nudges for one account.
Duration
7 weeks including test launch
Format
Cross-functional studios
Reference price
6,200,000 KRW (indicative)
Scope narration
Omnichannel is often a slogan. Here we choreograph messaging across physical and owned digital touchpoints for a prioritized account, respecting retailer media rules and your consent policies.
Ingredients
- ↗ Touchpoint audit with redundancy and gap analysis
- ↗ Creative briefing bridges for your agencies
- ↗ Simple test design with modest sample sizes
- ↗ Learning readout framed for finance and trade
- ↗ Operational RACI for approvals that usually stall launches
- ↗ Retailer-compliant language snippets
- ↗ Rollover suggestions for unsuccessful tests
Operational outcomes
- • Integrated storyline document with channel adaptations
- • Test design your analytics partner can operationalize
- • Decision log capturing what worked and why
Responsible lead
Mira Jung
Client Lead bridging media and trade teams
Experience notes
Omni-touch Pulse surfaced three duplicate messages shoppers saw in one week—not glamorous, but it saved budget.
— Ian · Omnichannel supplier
Briefing bridges meant less thrash between CRM and shopper teams.
— Sumin · CRM lead · 5/5
Clarifications
We specify; buys remain with your media agency unless separately contracted.