retailer playbooks
Shelf Story Refinery
Turns SKU lists into a shopper story retailers can visualize in aisles and online tiles.
Duration
4 weeks
Format
Working sessions + async reviews
Reference price
3,600,000 KRW (indicative)
Scope narration
We reconcile brand architecture, shopper missions, and the retailer category strategy into a cohesive shelf and e-commerce storyline. Outputs include narrative blocks buyers can paste into decks and modular claims your regulatory team can scan quickly.
Ingredients
- ↗ Mission-based storytelling, not endless feature grids
- ↗ Competitive tableau with disciplined sourcing notes
- ↗ Modular claims library with tiered backup evidence
- ↗ Pack and PDP guidance that matches the same storyline
- ↗ Retailer-ready Korean and English shorthand versions
- ↗ Training snippet for inbound sales rotations
- ↗ Checkpoint with your legal stakeholder before finalize
Operational outcomes
- • Shelf story handbook with prioritized hero SKUs
- • Digital tile copy stripped to retailer character limits
- • Alignment memo your revenue team can sign
Responsible lead
Eunji Cho
Customer Marketing Manager with beauty and OTC background
Experience notes
Shelf Story Refinery cut our buyer meeting prep from scattered slides to one handbook. Still dense, but honest about what we could claim.
— Theo · Category manager · Pantry brand
Regulatory checkpoint felt tight on timing—worth booking legal early.
— Client in apparel